Looking for a specialist paid media agency?
Performance that compounds. Not budget that evaporates. Ioka runs paid media as one revenue portfolio, across every market and platform your buyers actually use.
What we do, in one paragraph.
We build and run the full paid acquisition engine. Account structure, audience targeting, creative production, bidding, server-side tracking, attribution, and reporting against real revenue.
The funnel, in plain words.
TOFU, MOFU, BOFU not jargon. Just where in the journey a buyer is, and what Paid Media does at each stage.
Where this gets executed.
Not every channel for every client. We pick based on your market, buyer and goal.
The real reasons businesses contact us about Paid Media.
If more than two of these feel familiar, it's probably time to talk.
- Spend is up but revenue is flat.
- The platform dashboards say the campaign works, but your CRM says it doesn't.
- CAC is rising every quarter and nobody can tell you why.
- Creative stops performing after two weeks and you have nothing new to swap in.
- You can't scale what's working because the account structure wasn't built to.
- Your current agency reports on CTR and CPM, but can't tie it back to revenue.
Honest about fit.
Not everyone should buy this. Here's who it works for and when we'd tell you to spend the money differently.
Right fit when
- You have a validated offer and a measurable conversion.
- You have 6+ months of historical data to learn from.
- You spend at least a serious monthly budget on paid media.
- You have a sales team that can close the leads.
- You're ready to invest in creative, not just media.
Wrong fit when
- You haven't proven anyone will buy your product.
- Your sales team can't follow up on inbound leads quickly.
- Your budget is under $10K/month.
- You expect ads to fix a positioning or product problem.
- You want a one-month 'test' and nothing more.
How we measure and scale.
The metrics we track, and what we do once we have a winner.
- Blended CAC (not per-platform CAC).
- Qualified pipeline tied to CRM, not platform dashboards.
- LTV:CAC the only ratio that decides whether paid actually works.
- Payback period how fast you earn back the acquisition cost.
- Revenue by cohort monthly cohorts tracked for 6+ months.
- 01Winners: scale budget 20–40% per month until CAC pressure returns.
- 02Losers: cut within 10–14 days. No long tails.
- 03Creative: 3–5 new creatives into production every month.
- 04New platforms: once blended CAC is stable, open a new platform every 60–90 days.
How we actually run this.
The first 30 days.
Three things happen when we start: we identify the tests, gather the data, and set expectations against a realistic timeline.
- Audience segmentation which cohort converts cheapest.
- Platform mix where your dollar earns the most pipeline.
- Creative format static vs motion vs UGC.
- Landing page conversion rate on the page the ad sends to.
- Bidding strategy manual vs smart bidding, by campaign type.
- Last 12 months of ad spend data (all platforms).
- Conversion event taxonomy (what counts as a 'lead' or 'sale').
- CRM access or export (closed-won deals, by source, by cohort).
- Revenue data: LTV, average deal size, payback period.
- Analytics access (GA4 or equivalent, with proper events firing).
The common mistakes.
The patterns we see repeated across underperforming programs. Fix any of these and performance usually moves immediately.
Running one platform in isolation.
No portfolio view, no diversification, no scale lever.
Optimising for ROAS without understanding attribution.
Platform-reported ROAS inflates. Real ROAS from your CRM tells a different story.
Letting creative fatigue happen.
The same ads for 6 months. Performance drops silently.
Landing pages that don't match the ad.
Click-through from ad to a generic homepage kills conversion rate.
Recent Paid Media results.
Real numbers from real campaigns. Where a client prefers privacy, we describe them without naming them.
How pricing works.
One flat fee per quarter, agreed before we start. We do not take a percentage of your ad spend.
One flat quarterly fee
You get one price for the quarter. No hourly billing and no surprise invoices.
Priced by scope
The fee depends on what is in scope for Paid Media: the work to be done, the markets covered and how much has to be built from scratch.
A quote after one call
We scope it together on a 30-minute call, then send a fixed price. If we are not the right fit, we tell you.
Ad spend and other third-party costs are separate and agreed with you in advance.
Common questions.
The real questions prospects ask us before signing an engagement.
What's the real minimum budget to work with you?+
There is a floor below which a managed media program isn't fair to the client because the fee eats too much of the spend. We'll be direct about whether a managed engagement makes sense for your current budget on a 30-minute call.
How is your reporting different?+
We report against your CRM revenue, not platform-reported conversions. Platform numbers inflate; we reconcile every month. If the gap is big, we flag it, not hide it.
Do you produce the creative in-house?+
Yes. Static, motion and UGC are all produced by our team. Creative is where paid programs win or lose and outsourcing it is where feedback loops break.
How often will you refresh creative?+
3–5 new creatives into production every month, minimum. For high-spend accounts, often weekly. Creative fatigue is the single biggest killer of paid performance.
Which platforms do you not run?+
Pinterest, Reddit, Quora and smaller programmatic DSPs we evaluate on a per-engagement basis. Our default six are Google, Meta, LinkedIn, TikTok, Snapchat and a core DSP.
How soon will I see results?+
Different levers move at different speeds. Technical and creative fixes show first; meaningful CAC improvement typically needs a full quarter. We'll walk through a realistic timeline on a 30-minute call.
What if I already have an in-house media team?+
We often work alongside them strategy, creative, measurement and specialist platform execution. We don't take over just because we're hired.
Ready to grow?
We take on a limited number of partnerships each quarter. Thirty minutes, no pitch a frank conversation about where your growth is leaking and what it would take to seal it.
Book a Strategy Call